Interpretation Paper of Luke 15

Understanding Paper Luke 15 1. Early introductions What are your early introductions of this content? * Forgiveness, atonement, and tirelessness * In the Prodigal of the Lost Son the rancher praises the arrival of his child from an existence of transgression. Son’s sins are not what is praised rather his affirmation of his own transgressions and his contrition to his dad. His dad (the rancher) with a festival pardons the child. * Both the Parable of the Lost Sheep and the Parable of the Lost Coin reflect atonement, constancy and a type of forgiveness.In the Lost Sheep the man loses one sheep out of ninety-nine and looks for the one until it is found and celebrates in it. In the Lost Coin a ladies loses 1 coin out of 10 in her home. She cleans and scopes until she finds the one coin and celebrates. What sounds fascinating or odd to you? What do you think a 21st individual may hear in this? * these days most of individuals would look and work for the ninety-nine sheep and not th e lost one, not for the one coin however for the nine others, and would remunerate the persevering child over the lost child. Confidence is normally not in God/Bible/Jesus yet in making a benefit of some sorts.Can you promptly think about a circumstance for which this story or these words may be useful? * I read these words and I consider myself, my relationship with my family. The persevering, dependable girl, who is solid to say the least is at long last ready to accomplish something with her life, got next to no help. Contrasted with what they have accomplished for my kin with fixation issues. It makes me question my confidence. Are there any significant printed references that apply to this content? * The commentaries name the illustrations and where every one is begun and finished. 2. Interpretation StudyWhich of the three interpretations did you locate the most clear to you? * Printed out the New International Version, the English Standard Version, and the American Standard Ve rsion. The New International Version was and is the most clear to me. What critical contrasts do you find in the content? * Punctuation, sentence structure, request of the words, and language 3. Word Study Which word do you believe are generally critical to this content? * Lose/Lost, Rejoice/Rejoicing, Found/Find, Repent, Gathering, Joyfully What makes you think these words are significant? * Many of the words are rehashed and one is found in the title of the parables.What did you get some answers concerning every one of these terms? * â€Å"Lost† †G622 †Apollymi †die, decimate, lose, be lost, lost. The word lost is utilized forty-five times in forty-four distinct sections in the NIV. Blue Letter Bible. â€Å"Dictionary and Word Search for ‘†lost†Ã¢â‚¬Ëœ in the NIV†. Blue Letter Bible. 1996-2012. 13 Oct 2012. < http://www. blueletterbible. organization/search/translationResults. cfm Criteria=lost&t=NIV > * â€Å"Rejoi ce† †G4796 †Sygchairo †to cheer with, participate in another’s satisfaction †to celebrate together, to salute. The word cheer is utilized multiple times in seven sections in the NIV. Blue Letter Bible. Word reference and Word Search for sygchairo (Strong's 4796)†. Blue Letter Bible. 1996-2012. 13 Oct 2012. < http://www. blueletterbible. organization/lang/vocabulary/dictionary. cfm Strongs=G4796&t=NIV > * â€Å"Found† †G2147 †Heurisko †to happen upon, hit upon, to meet with †to discover by enquiry, thought, assessment, examination, perception, to discover by training and experience †to discover for one’s self, to get, get, get, acquire. The word discovered is utilized multiple times in 166 stanzas. Blue Letter Bible. â€Å"Dictionary and Word Search for heurisko (Strong's 2147)†. Blue Letter Bible. 1996-2012. 13 Oct 2012. < http://www. lueletterbible. organization/lang/dictio nary/vocabulary. cfm strongs=G2147&t=NIV&page=3 > * â€Å"Repent† †G3341 †Metanoia †change of min as it appears to one who atones, of a reason he has framed or of something he has done. The word apologize is utilized twenty-two times in twenty-two sections. Blue Letter Bible. â€Å"Dictionary and Word Search for metanoia (Strong's 3341)†. Blue Letter Bible. 1996-2012. 13 Oct 2012. < http://www. blueletterbible. organization/lang/dictionary/vocabulary. cfm Strongs=G3341&t=NIV > * â€Å"Gathering† †G1448 †Eggizo †to bring close, to go along with one thing to another †to attract or draw close to, to approach.This word is utilized forty-two times in forty-one refrains. Blue Letter Bible. â€Å"Dictionary and Word Search for eggizo (Strong's 1448)†. Blue Letter Bible. 1996-2012. 13 Oct 2012. < http://www. blueletterbible. organization/lang/vocabulary/dictionary. cfm Strongs=G1448&t= NIV > 4. Linguistic Analysis Who are the chief subjects of the significant action words of this content? * Tax authorities, miscreants, Pharisees, copyists Are those action words dynamic or latent? * Active and aloof Are they past, present, or future tense? * Present and future Who are the immediate items? * Lost sheep, lost coin and lost child 5. Thought Progression/ContentSummarize the idea movement of the content. * Lost and Found †A man loses one sheep out of ninety-nine and goes looking for this lost sheep until he discovers it. A lady loses one coin out of ten in her home. She cleans and searches until she discovers this one coin. A dad invites home a child who has trespassed a lot to the consternation and outrage of the more established sibling the corrupt child is invited home. Every illustration works off of the other inside and out and meaning. Have confidence in the Lord and carry on with an exemplary life. Do this for every one of the three segments of Luke 1 5. * The Parable of the Lost Sheep †A man loses one of sheep out of ninety-nine.He deserts is devoted group so as to locate the one that is lost. At the point when he finds the lost sheep he takes its home and celebrates with his companions. Discover bliss in the person who atones then in the other people who don't have to apologize. * The Parable of the Lost Coin †A ladies has ten coins and loses one in her home. This lady cleans and searches until she finds the missing coin and when she discovers it she celebrates with her companions. * The Parable of the Lost Son †A man with two children is mentioned by the most youthful to give him a lot of a legacy. The most youthful child spends and loses every one of that was given to him and lives in poverty.After working for another he understands that in the event that he gets back to his family he will be thought about. The most youthful children gets back to his family and approaches his dad for pardoning while at the same time conceding that he has trespassed. His dad greets him home wholeheartedly and celebrates. The father’s most seasoned child is rankled by this and questions the activities of his dad. He, the most seasoned child, who has been faithful feels as though his dad doesn’t love him, value him. The dad at that point expresses that since he has been so faithful to him that he the most established child will get every one of that has had a place with his dad. 6. Prompt Contextual StudySummarize the sections and stanzas that quickly go before these? * Parable of the unfruitful fig tree * Healing of the injured ladies on the Sabbath * Parable of the mustard seed * Parable of the yeast * Healing of a man with dropsy on the Sabbath * Humility Parable * Great supper anecdote * The expenses of teaching What, if any effect does this content have upon their significance or thought movement of this content? * These parts are strong of the idea movement in section 15. Sum up the secti ons and refrains which quickly follow this content. * The unscrupulous supervisor story * Sayings * Parable of the rich man and Lazarus . Scriptural Contextual Study Does the writer manage this subject anyplace else in this book or on the off chance that he composed another book, in that book? * In section 13, 14 and 16. Stories and anecdotes of pardoning, tolerance and devotion How does this creator manage this equivalent occasion or topic in different spots? * With the retelling of stories and anecdotes. On the off chance that the message of the entire Bible truly is about God sparing individuals, how would you think this fits in? * In request to â€Å"save† somebody, anybody, a gigantic measure of affection, persistence and confidence is required. Love, persistence and confidence in yourself just as the one being spared.

Mendelevium Facts - Element 101 or Md

Mendelevium Facts - Element 101 or Md Mendelevium is a radioactive engineered component with nuclear number 101 and component image Md. It is required to be a strong metal at room temperature, however since it is the first component that cant be delivered in quite a while by neutron siege, plainly visible examples of Md have not been created and watched. Here is an assortment of realities about mendelevium: Mendelevium is an engineered component that has not been recognized in nature. It was created in 1955 by besieging the component einsteinium (nuclear number 99) with alpha particles to deliver mendelevium-256. It was created by Albert Ghiorso, Glenn T. Seaborg, Gregory Robert Choppin, Bernard G. Harvey, and Stanley G. Thompson at the University of California at Berkeley in 1955. Component 101 was the main component to be created one particle at a time.According to Glenn Seaborg, the naming of the component was to some degree questionable. He stated, We thought it fitting that there be a component named for the Russian scientist Dmitri Mendeleev, who had built up the occasional table. In almost the entirety of our examinations finding transuranium components, marry relied upon his strategy for foreseeing synthetic properties dependent on the components position in the table. In any case, in the center of the Cold War, naming a component for a Russian was a to some degree striking sign al that didn't agree with some American pundits. Mendelevium was the first of the second hundred compound components. Seaborg mentioned and got authorization to name the new component for a Russian from the U.S. government. The proposed component image was Mv, yet the IUPAC changed the image to Md at their gathering in Paris in 1957. Mendelevium is delivered by assaulting bismuth focuses with argon particles, plutonium or americium focuses with carbon or nitrogen particles, or einsteinium with alpha particles. Beginning with einsteinium, femtogram tests of component 101 might be produced.Mendelevium properties are to a great extent dependent on expectations and on the movement of homologous components on the intermittent table since mass readiness of the component isnt conceivable. The component structures trivalent (3) and divalent (2) particles. These oxidation states have been demonstrated tentatively in arrangement. The 1 state has been accounted for, too. The thickness, condition of issue, precious stone structure, and softening point have been assessed dependent on the conduct of close by components on the table. In concoction responses, mendelevium carries on much like other radioactive progress metals and at times like an antacid earth metal.At least 16 isotopes of mendelevium are known, which have mass n umbers running from 245 to 260. Every one of them are radioactive and flimsy. The longest-lived isotope is Md-258, which has a half-existence of 51.5 days. Five atomic isotopes of the component are known. The most significant isotope for examine, Md-256, rots by means of electron catch about 90% of the time and alpha rot in any case. Since just limited quantities of mendelevium can be created and its isotopes have short half-lives, the main uses for component 101 are logical examination into the components properties and for the amalgamation of other overwhelming nuclear nuclei.Mendelevium serves no natural capacity in living beings. Its poisonous in light of its radioactivity. Mendelevium Properties Component Name: mendeleviumElement Symbol: MdAtomic Number: 101Atomic Weight: (258)Discovery: Lawrence Berkeley National Laboratory - USA (1955)Element Group: actinide, f-blockElement Period: period 7Electron Configuration: [Rn] 5f13â 7s2â (2, 8, 18, 32, 31, 8, 2)Phase: anticipated to be a strong at room temperatureDensity: 10.3 g/cm3â (predicted close to room temperature)Melting Point: 1100 K ​(827  °C, ​1521  °F) (predicted)Oxidation States: 2, 3Electronegativity: 1.3 on the Pauling scaleIonization Energy: 1st: 635 kJ/mol (estimated)Crystal Structure: face-focused cubic (fcc) anticipated Sources Ghiorso, A.; Harvey, B.; Choppin, G.; Thompson, S.; Seaborg, G. (1955). New Element Mendelevium, Atomic Number 101. Physical Review. 98 (5): 1518â€1519.David R. Lide (ed), CRC Handbook of Chemistry and Physics, 84th Edition. CRC Press. Boca Raton, Florida, 2003; Section 10, Atomic, Molecular, and Optical Physics; Ionization Potentials of Atoms and Atomic Ions.Hulet, E. K. (1980). Section 12. Science of the Heaviest Actinides: Fermium, Mendelevium, Nobelium, and Lawrencium. In Edelstein, Norman M. Lanthanide and Actinide Chemistry and Spectroscopy.

Statistic paper Statistics Project Example | Topics and Well Written Essays - 1500 words

Measurement paper - Statistics Project Example A huge connection was seen among days and charges, r(287) = .80, p Emergency clinic directors bear the general authority over the running of the medical clinic. Nonetheless, their power is generally shortened when authoritative obligations become an integral factor. This is because of the overwhelming jobs of doctors. Doctors control a critical part of medical clinic costs and the period of time that a patient remains in an emergency clinic. They additionally decide the medications utilized in treating a patient and decide the providers. Notwithstanding these significant jobs, the doctors are not representatives of the medical clinic. Now and again, medical clinics give singular doctors conceding benefits and intermittently audit their exhibition. Nonetheless, the hospital’s impact over different consumptions stays at the base. Then again, the incomes of the medical clinic are generally subject to the patient’s protection inclusion. This protection inclusion may cook for a pretty much fixed sum and is arranged utilizing the finding related gathering (DRG) framework. It might likewise provide food for a level of the emergency clinic bill. The presentation of a doctor is critical to the general prosperity of a patient. A remarkable exhibition

Structuring and Strategizing your MCAT Studying Phase 3

Biology Review You made it to Phase 3 and you are still alive, so congratulations! At this point, we are now in ‘Period B’ studying (if that makes no sense, refer back to the Phase 1 article). By now we have successfully reviewed all of the content in our books and have taken a few MCAT practice exams. Things should be starting to feel a little more comfortable, but I wouldn’t expect you to have the exact pathway and effects of adrenocorticotropic hormone memorized right now. However, Phase 3 is where we change that! The primary purpose of this article is to help provide tips for internalizing material. I purposefully use the word ‘internalize’ rather than ‘memorize’ because the goal is to create a massive web of interconnected details rather than memorize isolated facts. In order to help be as specific as possible, I’m going to separate my tips based on their subject matter. That is to say, the way you study biochemistry material will look very different from biology material. But before I do that, I want to give an overview of what we will be doing. The best way of boiling 7 books worth of content down into a slightly more manageable form is by creating a SUPER STUDY GUIDE!! This is without a doubt the most labor-intensive process during MCAT studying, but it is absolutely worth it. When I was studying for the MCAT, I literally ate and slept with my super study guide. Mine was about 120 pages long, contained all 7 subjects (as categorized by the Princeton Review books, though we recommend the Berkeley Reviews), and was the key to internalizing the details I needed. So, how do we create this majestic document? Let’s find out! Remember when I mentioned you should annotate the books while you read? Well, we’re back! To create your own super study guide, follow these simple steps. First, take one of your books (perhaps we start with the biology book) and start flipping through its pages. Skim each page and focus on your annotations and other key indicators like bold words, italic words, headlines and diagrams. Anything that is ‘concept based’ and less ‘detail based’ (i.e. limbs generate force by contracting muscles), make sure you understand but then move on. Once you reach something that is ‘detail based’, or something you absolutely need to write down to memorize, add it to your study guide. An example here being the exact details of how muscle contractions work; include the specific molecules, the I band, the H zone, and all the other important details. Work through the entire book, continuously adding details you need to memorize to the study guide. Fair warn ing, IT IS A LOT. But honestly, don’t be too scared. Using this study guide to internalize the details makes life a lot easier. Even the act of writing down the details and creating diagrams for the study guide helps engrain the details. Once you finish the first book, move on to the next! I will pause here for a couple notes. About flashcards – these can be helpful in specific situations (I am in fact a person who loves flashcards), but when it comes to the MCAT, they are not as useful. In general, the MCAT wants you to tie information together on multiple levels. What does that mean? For example, take prolactin. You could potentially use a flashcard to memorize that prolactin is a hormone that helps stimulate milk production. However, this wouldn’t be a great idea. Why? Because the MCAT also wants you to know where it originates, what’s its target, any other molecules that influence it, and so forth. So, rather than use a highly detailed flashcard, use a diagram! Chart out prolactin’s path including all the details along the way. When it comes to making your study guide, don’t use 30 words when one picture can tell you the same (or even more) information. Flow charts, diagrams, illustrations – these are the ideal forms to rep resent information in your study guide! Also, use lots of colors. Colors are fun. I mentioned above how each subject’s material is best represented in differing ways, so let’s elaborate. I have listed each subject below and included my favorite way to represent details based on its specific subject. Biology Review Diagrams, flow charts, pictures Biology is by far the most heterogenous population of information, so it differs on a case-by-case basis, but overall diagrams and pictures can include the most information and display it in the simplest manner. Use them! Biochemistry Review Flowcharts The majority of critical information in biochemistry comes in the form of pathways. Use these pathways/flowcharts to study as well. Writing them out over and over again seems tedious, but it’s super helpful! General Chemistry Review Diagrams Gen chem is also very heterogeneous, but pictures are always a safe bet when it comes to including lots of information while also remaining simple. Organic Chemistry Review Diagrams, tables Orgo has a lot of molecules and reactions, so using diagrams to chart them out and relate them to one another usually works best. Physics and Math Review Focus on equations For this section, there is a lot of information. Once you feel you know a topic well, switch to focusing on the equations/variables. Memorizing these save you a lot of time and are truly the most important parts of this section. Psychology and Sociology Review Tables This section has a TON of information that can be sorted easily and quickly into tables. A lot of theories from psychology have ‘stages,’ so using tables to relate stages and the information is best for memorization. Critical Analysis and Reasoning Skills Review Lists/words This is the only section I would say demands actual words. You will learn strategies for answering certain questions, or tips for ranking passages, and these lessons can only be crystalized by using words. Now that we have our ‘super study guide,’ practice going through it a number of times. I loved using a white board as I went through the study guide. Perhaps you reach the biochemistry section in your study guide and see a pathway for glycolysis. Rather than staring at the page, try and replicate the pathway on the white board and then check your study guide to see if you got it right. I always tried to rewrite/redraw the information in my study guide when going through it rather than just staring at the page. Concluding Notes Memorizing content is generally the most feared phase of MCAT studying, and with good reason! It’s a ton of information, and for the average pre-med student who wants to know every single detail, it’s hard to skim over anything. However, prioritizing your time on material you truly need to memorize is crucial. There is too much to cram in your brain, and no way to feasibly do it. Use your study guide to get as much as you can but don’t worry past that! I know that may not be reassuring to hear, so let me close on something that is reassuring. When it comes to the real MCAT (not the practice MCAT exams you will take), the real MCAT does not stress content knowledge as much as you might expect. (Wait what?!?) Yep, I mean it. Content memorization is not NEARLY as important as problem solving come exam day. You need to know the details of the fundamental topics, but in the actual MCAT, the majority of questions you are asked draw directly from the related passage. Yo u need a good foundation of content (the stronger the better), but in reality, a lot of the content you memorize will not come into play. Understanding how to analyze the passage and retrieve answers becomes much more important! â€Å"Oh man,† you might be thinking, â€Å"how do we do that?!† Well, join us in the Phase 4 article where we will discuss how to build those problem-solving skills! Need some MCAT study help? Get in touch: ; Read the previous 2 articles to get caught up on Cole's MCAT structured plan: Structuring and Strategizing your MCAT Studying Structuring and Strategizing your MCAT Studying: Phase 2

20 Ways to Spend a College New Years Eve

New Years Eve in college can be fun and exciting as well as challenging, as many students are away from campus and their usual college friends. Theres no need to let your college New Years Eve go to waste, however. Check out these ideas for keeping things fresh, fun, and funky. 20 Ways to Spend Your College New Years Eve Hang out at home with your high school/hometown friends. If youre spending the winter break home with your parents, head out with your friends. You can reminisce about years past and celebrate your enduring friendships.Head to Vegas. Because really, what happens in Vegas stays in Vegas. There are some great deals to be had and great parties to attend, not to mention the 24-hour gambling.Head to New York City. Never seen the official ball drop in Times Square? Grab some friends and head to NYC for an everyone-should-see-it-at-least-once experience.Go camping. If you need a break from the chaos of your everyday life, head out into the wilderness. You can ring in the new year beneath a blanket of stars.Plan a romantic dinner with your significant other. You can go out or cook something together at home. Add two candles and as a bonus, have someone to smooch as the new year arrives.Head to a fun club with a crazy band youve never heard of. Step outside of your comfort zone, grab some fri ends and do something funky.Do something back at school. The residence halls may be closed, but many students are still living in their Greek houses or in off-campus apartments. Plan something away from campus that still allows you to celebrate with your college friends.Line up and camp out for a football game. Head to a bowl game where you can camp out the night before with other fans. When else will you be able to do so, except for during your college years?Volunteer. Look for something in your community. Go on an outdoor trip and work on trail maintenance. Head to another country. There are plenty of volunteering options that will take you into the year with good will.Head out somewhere fun with your high school and your college friends. Why not blend the best of both worlds?Go somewhere swanky. Think much, much fancier than youre used to. Head somewhere swanky and opt for an evening of elegance.Host a costume or theme party. And do so with style, too. How about the 1920s, anyone ?Rent a cabin in the woods. It can be with your high school friends, your college friends, your significant other or everyone.Hang out at a ski resort. If you ski, you can hit the slopes. And if you dont, you can curl up with hot chocolate and enjoy the scenery. Whats not to like?Go backpacking or hiking. Head out for a midnight hike (with at least one other person, of course) to ring in the new year in a unique and exhilarating way.Go on a skydiving or bungee-jumping trip. Some places offer multi-day excursions. Make your new year one to remember!Spend time with your family. The longer youre away at school, the less time you have to spend with your family. Take a break from the college scene and enjoy the evening with your family instead.Spend the evening writing or journaling. Some folks reflect and process things best when they write things out. Take the night to yourself and write to your hearts content.Host a creative New Years Eve party. Set up supplies (or have your guests br ing their own) and create an atmosphere of creative energy for people to paint, sculpt, write music, or create other works of art.Spend a quiet night in and get some sleep! Catch up on two of the most sacred resources for many college students: time and sleep. Celebrate your year by indulging in both.

Malnutrition Nursing Theory and Nutritional Status

Socio Cultural Determinants that Affect Nutritional Status (of elderly above sixty years of age and children below five years of age) in Barangay Banga, Talisay, Batangas Introduction The effects of malnutrition on human performance, health and survival have been the subject of extensive research for several decades and studies show that malnutrition affects physical growth, morbidity, mortality, cognitive development, reproduction, and physical work capacity. Malnutrition is an underlying factor in many diseases in both children and adults, and it contributes greatly to the disability-adjusted life years worldwide. Malnutrition is caused by various factors, which includes an individual s vulnerability to health disorders due to†¦show more content†¦Madeleine Leininger Madeleine Leininger underlines the meaning and importance of culture in explaining an individual’s health and caring behaviour, and her Culture Care Theory is the only nursing theory that focuses on culture. (Rosenbaum 1997.) Leininger became convinced about the need for a theoretical framework to discover, explain, and predict dimensions of care, and developed the Culture Care Theory as the outcome of studies performed in numerous Western and non-Western cultures. (Leininger 1997.) In her Culture Care Theory, Leininger states that caring is the essence of nursing and unique to nursing. Leininger actually criticizes the four nursing metaparadigm concepts of person, environment, health and nursing (Fawcett 1989.) First, Leininger considers nursing a discipline and a profession, and the term ‘nursing’ thus cannot explain the phenomenon of nursing. Instead, care has the greatest epistemic and ontologic explanatory power to explain nursing. Leininger (1995a) views ‘caring’ as the verb counterpart to the noun ‘care’ and refers it to a feeling of compassion, interest and concern for people (Leininger 1970, Morse et al. 1990, Reynolds 1995, McCance et al. 1997). When Leininger’s definition of care is compared to other transcultural scholars’ definitions, it appears that her view of care is wider than, for example, that of Orque et al. (1983), who describe care as goal-oriented nursing activities, in which the nurses recogniseShow MoreRelatedThe Complex Problem Of Poor Nutrition1396 Words   |  6 Pagescare system more proficient for patients. All health care professionals need to access the nutritional needs of patients and the importance of nutrition in promoting good health. Poor food and fluid intake are common in acute care hospitals. Nightingale knew that nutrition was important and essential for recovery. 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Marketing Strategy Growth and Benefit

Question: Describe about the Marketing Strategy for Growth and Benefit. Answer: Introduction: In recent times, the appropriate use of the marketing mix is very important for the growth and benefit of an organisation. The company David Jones are trying to extend their line of production and in this particular assignment, the marketing mix of the David Jones company which is one of the leading fashion brands in Australia is described. In this assignment the position, segmentation and targeting of a specific section of the customers will also be discussed. The marketing mix for the extended line of product for the David Jones Company will include the Pricing strategy, Placement strategy, Promotion strategy and the Product Strategy. In this regards, it can be said that the company can extend their product line in order to attract more customers in the market. This is a fashion brand and it will make the brand more attractive if they can add a watch lines in their range of products. Now the Segmentation, Targeting and the Positioning of the product can be discussed. Segmentation, Targeting Positioning: These effective forms of strategies can help in analysing the position of a market and the prospects of a product in the market. These strategies will help in gaining the required objectives of market acquisition and increasing the brand value of the product effectively. Each and every company must segment the market in the effective manner in terms of the behaviour and the characteristics of the consumers(Park Kim, 2015). This will provide a brief profiling of the consumers. Then the company need to target the given consumers on the basis of the segmentation or the profiling and finally they need to implement the required strategy to position their product in the market(Neil Kokemuller, 2016). The segment size plays a significant part in analysing the attractiveness of any product or services. Thus, it is very important to identify the segment size as as it can define the success or the failure of the product or service that is offered. The attractiveness of the offer also defines the viability of the strategy. Source: Source: (Marketing Journal, 2013) Segmenting the Market: Segmentation can be defined as the strategy that divides the broad range of markets into various subsections in terms of countries, business or consumers. This is done on the basis of desires, priorities, interests and needs of the consumers. After analysing and assessing these facts, various strategies are implemented to target the consumers(Kotler Keller, 2012),. In this case, the segmentation has been done on the basis of four areas which are Demographic, psychographic, Behavioural and the Geographic. As it is a fashion brand, thus it can identify the customers based on their age as younger people tend to be more trendy. The demographic qualities include the age, gender, education, ethnicity etc for a consumer.Psychographic aspects include the emotional aspects of an individual like the leadership traits, personality, risk aversion, hobbies, interests, hobbies and lifestyle(Puka, 2013). On the other hand,the behavioural aspect focuses on the brand loyalty of the consumers and certain other factors like reaction to the certain products or marketing mix, benefits sought etc(Kotler Keller, 2012). The last factor is Geography, which explains the location of the product offered and how it will reach the consumers. Now the three potential segments can be introduced here and those are, 13-35, Male, Mid-Income group, Does online shopping: In this segment mainly male customers will be interested in buying the product and as they will be from middle income group so, they will be more interested in trendy watches rather than expensive watches. The male consumers whose income will be AUD 10,000-20,000 PA. 13-35, Female, Mid-Income group, Does online shopping: This segment is for female customers from 13-35 will be more interested in trendy watches as well as formal watches but cannot afford much expensive watch. The income level can be AUD 10,000-20,000 PA. 13-35, Male/Female, High-income, Does online shopping: 13-35 Fame and female high income consumers have the income of AUD 40,000-60,000 PA. These people will be lower in numbers but will be more interested in expensive watches. These are the main segments of the consumer groups who will be considered for the extension of the product line for the brand. These groups of will be targeted with the help of the advertisement and promotion for acquiring and increasing the revenue and establishing the brand value(Gopal and Gopal, 2015). In this regards, it can be said that the three segments can provide the required growth opportunities to the company. The age group of 13-35 will be most beneficial for the company and the male and female both groups can be targeted. It will be more beneficial if online platform is obtained for selling the product as will be cost effective and it will reach a greater group of people who can easily access the products(Savelli, 2011). Target Market: Targeting is the second stage in the STP process or model. After identifying the main group of consumers with the help of the segmentation process, the main group of people are targeted. In case of several groups or segments, it is very important to customise the advertisement for the marketing for making the required appeal to every group(Kotler Keller, 2012). For example, for a fashion brand, usually the younger generation are attracted and based on that the product lines are also included or extended. In order to target the consumers it is very important to look into the profitability aspect as it will specify the growth of the company in the market. Thus, the potential growth and the size of the consumer groups are first identified and then the analysis can be done whether this group is feasible for the company to be addressed(Mullin, 2006). Now the target market that is chosen for this product can be analysed here on the basis of the 4 major segmentations strategies or bases. It has been established that the age group of 13-35 will be targeted. In this regards, it can be said that the selected age group is a broad group of individuals and these people are more attracted towards the trendy items like the watches. It is known that watches are one of the necessary accessories and thus it will be very demanded item for this age group(Abdullah Saif, 2015). Here both the male and female consumers are targeted as both will be equally interested in their product. These are the demographic characteristics that are taken into account. The psychographic characteristics will include people with trendy lifestyle. The behavioural characteristics may specify the people who are very loyal to the brand and they may also be interested in the new addition to their product line. The geographic location is not bound to a specific location a s people may purchase the product online and thus it will reach a broad group of consumers(Zimmerman Blythe, 2013).. So, these are the main targeting strategies that will be implemented by the company to attract the consumers for their product and brand and increase their market share or improve the brand value. In this regards, we can also mention the market coverage strategy. It is very important to take the proper coverage strategy in order to optomise the benefits of the decision. There are mainly three basic choices that can be taken by a company while implementing the coverage strategy. Firstly, undifferentiated strategy, where the segmentation is ignored and the whole market is considered as one. Second is Differentiated strategy, where separate segments are considered and separate strategy is taken for each segment. Thirdly, the Concentrated strategy, where the only a few segments are considered for the niche market and a concentrated strategy is taken. In this case David Jones can take undifferentiated strategy as they can access a whole group of consumers 13-35, male and female and high and low income group as they alreadt have all the collection of watches for all these segments and as this is an online platform so the consumers can also access the product easily without any extra cost (Theproduct.com, 2016). Positioning the Offer: Positioning is the last stage of the STP model and the positioning strategy is used for the alignment of the products in the target market(Neil Kokemuller, 2016). The positioning is required in order to offer a better product or service to the customers than the competitors. Thus, this is a very important stage as the success or the failure of the products can depend on how the product is placed in the market (Chernev, 2012) There are basically 5 steps for the positioning strategy and those are, Step 1: Here the competitive advantage of the product needs to be established. It can be said that the product will have the brand value of the company and as it is an already established brand. So, people will prefer the product based on the brand. Step 2: In the second step the differing characteristics can be highlighted as the products can be cost effective and it will also be of high quality. People may access various ranges of products from the brand. Step 3: The value proposition can be included in terms of high quality and a high range of varieties from trendy to standard. Step 4: Now the positioning statement can be Varieties of watches in terms of price range but quality assured (Casal, Flavin, Guinalu, 2008) In the following diagram, the positioning map can be included, In the above diagram, it can be seen that all these products will be available in the online forum of the company. The circles represent the product placement bin the positioning map. Some products will be of high price and high quality. Some products can be reasonable but will be of good quality and some products can be very low price but will be of low quality as well. Marketing Mix: Source: (Chanimal, 2016) Product Strategy: Product strategy is one of the major factors to be taken into consideration for highlighting a proper marketing mix(Marketing Journal, 2013). The 4P marketing model basically enhance he brand value and how people will react when a new strategy is incorporated in a market. This will affect the market share or the success of the product. Product is the first P of the marketing mix and it specifies the description of the product or the service that is offered to the consumers. The product can be either an intangible or tangible (Chernev, 2012). The products are always designed and offered by the companies in order to satisfy the needs and the wants of the consumers and thus it is also very important that the requirements of the customers are taken into consideration. It is known that each and every product has a specific life cycle and thus the market researchers must take the life-cycle of the products into consideration in order to incorporate their strategies(Casal, Flavin, Guinalu, 2008). The main products that will be extended in the product group are watches. The products will range from trendy to official watches for both men and women. The watches that will be offered by the company will include range of products from stylised to official watches. The designs will include the watches for men and women both. The straps of the watches will vary from leather and chains to rubber(Marketing Journal, 2013). The dial size of the watches will also differ in size and shape in order to provide a wide variety to choose from for the customers(Clow Baack, 2012). Core Product: Now the core benefit of the product can be described here. The core benefits are the enhancement in the use of accessories for both men and women. It is known that the watches are necessities in a day to day life for the obvious purposes. It can also be stated that the watches can be used as a very trendy accessories, which is used for that purpose as well. The use of watches in terms of the present lifestyle has increased significantly and thus it is not only used for knowing the time but the designer watches can also enhance the style and beauty of a person (Chenimal, 2016). Actual product: The product can be described in terms of the five characteristics, which are Quality, styling, features, brand name. and packaging. Quality: the watches that will be offered are of high quality to attract the consumers. The warranty cards will be provided with each product. Styling: the company has emphasised of providing stylist watches that can enhance the style statement of an individual. This includes casual to formal watches. Features: The watches will include waterproof watches as well and those watches that can used as charm bracelets Brand Name:The company will include all the famous brand of watches in order to provide variety to the consumers to chose from. Packaging and Labelling: The company will provide a standard packaging for the products, so that it reaches the consumers safely and they should be impressed with the service (Watchbranding.com, 2016). Augmented Product: The augmented products specifies the other benefits that can be attained from this product. Here the warranty that is provided can be mentioned as the company will provide minimum 1 year warranty for all the watches. The quality and the variety is another augmented benefit that will enhance the product demand in the market (Benefits and Solutions, 2016). Other augmented benefit can include using the watches as bracelets and it can improve the style of the consumer. Some of the watches can also be used as compasses which can increase the benefit for the consumers. Pricing Strategy: The pricing strategy is another strategy that should be used appropriately in a marketing mix. The price is basically the payment that is made by the customers and can also be perceived as the measure for the valuation of a product. The profit of the company can depend upon the pricing strategy, so the decision should be taken very carefully. There are various factors that should be taken into consideration while making the pricing decision and those factors are the price elasticity for the product, demand for the products in the market, the availability of the alternatives and the present sales of the brand or the brand value. There are basically three pricing strategies and they are penetration pricing, market skimming and the neutral pricing(Homburg, Krohmer, Kuester, 2013). There are also four basic approaches for making the pricing decision and those are, value-based pricing, cost-based pricing, relationship pricing and the competition-based pricing. There are certain internal as well as external factors that can be mentioned here as it can also affect the pricing decision for a product. The internal factors include all the factors that are internal to the company like the cost that will incur to the company in order to add this new line of product in their original line. Other internal factors can include the change in management and efficiency of the marketers that can again affect the pricing decision. On the other hand the external factors are the prices charged by the competitors in the market or the offers already given in the market. The pricing strategy that can be used for the watch addition in the product line for the company can be value based. Initially the company can implement value based pricing as the price of the products should be aligned with the value that is offered by the products. It is known that the company will include variety and different brands of watched in their collection and thus the pricing of the watches should be based on the brands of which the products are offered(Hutt Speh, 2013). The use of the product is already established in the market and thus it not a new one but it will enhance the collection of accessories for the company in their website and thus new product pricing strategy will not be applicable here. The price adjustment strategy can be implemented on the basis of the response of the consumers. If the response is not effective enough then the adjustment can be done with offering higher discounts to the consumers. The price changes are not anticipated and the company will be competing on non-price factors like enhancement of varieties and brands. So, these are the main pricing strategies that needs to be incorporated for the particular product(Juggessur Cohen, 2009). Place: Place is another important element of marketing mix. Place or Distribution channel signifies the location or the place where the people can have the access of the product or the acquisition space for the product. The place of distribution can have significant impact on the success or failure of a product or service as it can affect the accessibility and thus the reach of the products to the required buyers on time(Kim, 2012). A product can fail at many levels if the consumers are not able to access the particular product. Thus proper place strategy is very important. There are several strategies like exclusive distribution, selective distribution, intensive distribution and franchising which can be used for placement. The company can chose to distribute the products to some specific channels and reduce cost but it will not reach a vast consumer groups. On the other hand the company can chose a wide distribution group and increase the cost but it will also reach a wide group of people and thus will eventually increase the revenue. The distribution channels also play a significant role in enhancing the demand for the products by creating the proximity and using proper promotion tools(Kim, 2012). In this context, it can be said that the company will use their online website in order to include the line of watches with their products. The company already has a website where various clothes and accessories are purchased by millions of people in their location. Thus, the additional brand of watches will enhance the value of the company and the website. This strategy will help the company to reach the targeted group of people in the location and also it will be very cost effective as the company will not have to open any additional outlets for the item. The company can introduce the product in outlets later if they are successful at the online platform(Lamb, Hair, McDaniel, 2013). Diagram: Channel Map Therefore, this is the placement strategy that can be used by the company in order to optimise the strategy and the value of the company. Promotion: Promotion is another effective tool and the fourth element of the marketing mix. It is very important to promote the product or the service that is offered by an organisation in order to acquire a larger market or the appropriate market for their products. In order to do that, relevant product information should be disseminated and should be distributed to the consumers. The promotion involves all the communication methods that are used by the marketers in order to promote the product. There are several elements of promotion that are used and those are advertising, video marketing, search engine marketing, email marketing, social media marketing and public relations(Lamb, Hair, McDaniel, 2013),. All these platforms are very effective tool for marketing. Source: (David Jones, 2016) In this case, the addition of the watches in the accessories zone can be advertised using online channels. As the main distribution channel is the online website, thus the promotion of the addition can be done in the website as well. The company can create a flashing image in their main homepage regarding the new addition. The consumers visiting the page will be interested to check out this new addition. On the other hand, this can also be promoted with the help of the social networking sites like the facebook, twitter etc. The company has an official site where it can advertise about the new watch section that is added in the website. On the other hand, the advertisement can also be posted in the video streaming sites like youtube.com. The customers can also provide their feedback about the product quality and the packaging and overall experience with the service(Liapati, Assiouras, Decaudin, 2015). It is known that the word of mouth is very effective in order to influence the cons umers. This will help other customers to be attracted and make their decision on the product. The company can also offer bundling of the products and offering discounts to the products. So these are the main strategies that must be incorporated by the company in order to promote the line of addition in their website. Strategic fit: Considering the developmental aspect of the company it can be measured that the company, David Jines is associated with the maintenance fo the transformation relationship that helps to maintain the strong values in the core business policies. The company is oriented towards the understanding of the benefits of the people and not merely concentrated towards the business development. It is the reason that results in the firing of some staffs of the company, that highlights the concentration of the business towards the maintenance fo the sustanaility in the core business operations (David Jones - Good Business Journey, 2016). In this regards it can be concluded that the marketing and promotion mix of the product is according to the sustainable ways of the company. The company has maintained the ethical resourcing in the core policies of the company that associated with supplier code of conduct, sustainable packaging and the principles for controlling the products. Proper placing of the watch trade in the target market is essential. With the emergence in this new area of trade. The company has the responsibility to maintain ethics towards the employees. Moreoevr, the maintenancde of the supplier conduct is essential to place the product in the right place. In this regard it has been observed that the company has sweeps the marketing department with Robinson and Doidge. Proepr maintenance of the ethics has helped the company to help the company to consider the marketing data and it need to develop the loyalty and turning around the retailer. Maintenance of the principles regarding the harmful chemicals has ensured the maintenance of the development of the sustainability in the core business process of the company. Consideration of the code of conduct for the suppliers is associated with the maintenance of the sustainable packaging of the product. Conclusion Thus, it can be concluded from the above diuscussion of David Jones that the company is considering the marketing mix and the marketing management to define the effective tool of marketing for the introcudtion of new line of watch trading in the fashion. The outcome has identified the market section in terms of demographics that is helping the company to place the product in the proper place for development of the sustainable business. It is necessary to add the proper description of the watches in the product description manual for better highlighting of the product. It is evident that the addition of the product description add atual and core value towards the product. Proper positioning of the property is essential in tha target market that can highlight the success in the core business operations. 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